CMake >= 3.0 supports bracket comments, and the reStructuredText
integration code in sphinx/ext/ecm.py already supports extracting
the docs from a bracket comment instead.
Editing documentation without leading line comment markers is more simple,
e,g. when reflowing text over lines.

With ECM meanwhile requiring CMake 3.5 now it is possible to switch
(and thus follow also the approach used by cmake itself).

NO_CHANGELOG