Commit 85b13634 authored by Nate Graham's avatar Nate Graham

Add new page about brand names

parent 36709562
Brand Names
===========
Purpose
-------
Brand names are catchy, easy-to-remember names that provide identity and an
emotional connection to KDE's software. They are read and written publicly and
serve as part of a project's public face.
What needs a brand name?
------------------------
- Each app's name is automatically a brand name.
- Major non-app projects should have their own brand names. For example,
*Plasma*, *KWin*, *Baloo,* and *Kirigami.*
- Individual features within apps are not brand names and should be
:doc:`labeled descriptively <labels>`.
Creating a good brand name
--------------------------
- Brand names should be catchy, easy to remember, and fun-sounding. Avoid
negative language.
- Use only a single word, preferably one related to the app's purpose--even
just tangentially.
- Don't simply add a "K" onto the beginning of an existing word. It's
acceptable to choose a brand name with a K inside it, or even replace a "C"
with a "K" (e.g. *Falkon*, *DigiKam*), but don't force it. Not all KDE brand
names need to have a K (e.g. *Dolphin*, or *Plasma*).
- Don't use common words like "Files" or "Videos." If your brand name is too
generic, its identity will be diluted and users will have a hard time finding
it in web searches.
- Each brand name needs an :doc:`icon or logo </style/icon>`. The logo should
reinforce the name. For more abstractly-named brands, the logo should provide
visual information regarding the software's purpose that is not contained
within the name (e.g. Dolphin's logo looks like a folder, providing a clue
that it's a file manager).
Examples
--------
.. image:: /img/app-brand-names.png
:alt: Brand names and logos for Dolphin, Okular, and Spectacle
......@@ -9,6 +9,7 @@ Writing
capitalization
contraction
labels
brandnames
localization
placeholder
......@@ -18,5 +19,6 @@ Text includes all the written, language-based elements of the interface. This in
* :doc:`capitalization`
* :doc:`contraction`
* :doc:`labels`
* :doc:`brandnames`
* :doc:`localization`
* :doc:`placeholder`
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